Who Is Jo?

Jo Gideon

Jo Gideon

Conservative values

Jo is reviving an old tradition in politics. She is not a career politician, but someone who has come to the world of politics after many years working in and for the community, supporting good causes and running a small business. Jo believes that a society can best be judged by how it looks after its most vulnerable. She also believes that a strong economy is the key to funding our public services.

photo (7)

Who is Jo Gideon?

Originally from the West Midlands, Jo ran a handmade paper import and wholesale business before moving to Kent in 2002. She is the proud mother of three grown up children and three grandchildren. Jo’s father, Eric, a D Day veteran, passed away in 2017, shortly after receiving the Legion D’Honneur for his service to France during the Second World War. Jo’s mother was a music teacher who inspired many young children to sing.

Jo has been a small business owner for over 20 years, and has balanced family and work whilst taking an active part in her local community.


Jo has helped many business and charity leaders from all over the country with their challenges, and throughout her life has been a community champion, with a wide range of voluntary or civic roles – including as member of a town centre management committee, school governor, PTA representative and small business member on a Leadership Board  for Business in the Environment, as well as twelve years as a district councillor and trustee of a national charity. Periods of living and working abroad (in Germany and the Middle East) and raising a family also give Jo a breadth of life experience which means that she is able to serve the local community as a well rounded and independent-minded individual.


Jo is a Conservative because she believes in the power of the individual to effect change and achieve. She believes that quality public services have to be supported by a strong economy. She believes in a welfare system that provides a safety net for those who need it, not a lifestyle choice. She sees the Conservative message as one of aspiration rather than envy, of opportunity rather than dependency.


Jo believes passionately that our government needs to look more like the society it represents. There are too few MPs who have had first-hand experience of managing a family budget on a low income, running a small business or working directly with vulnerable groups or communities, and at all levels of public appointments there is still not enough diversity.